Analysis

Step one is an analysis of your current content and brand and how it could be explained and grow in social media.
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​• Concept
• Brand
• Situation Analysis
• Competitors
​• Audience

​Narrative

Step two is to jointly create a model of narrative and editorial + production responsibilities in an action plan.
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• Storytelling design
• Goal of the impact, likes, viewings etc
• Define the players and the drama
• Online timing (often as in right now)
​• Honest talk-trigging
• Instances of definitive action posts

​Active Post

Step three is where we will create the first material that the audience will get to react to, and often be co-creators of.
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• Production of film and other media
• Post-frequency schedule
• Event for feedback
• Find your geeks, channel selection
• Start debates and dialogues that empowers you and your crowd
• Gamechange

React, and back to start

Step four is to take responsibility for the reactions that occur in social media and be co-creators of that dialogue. The goal is that the spread of and on social media will be as large as possible.
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• Editorial conversation
• Gatekeepers vs influencers
• Act on reactions in real time
• Boost posts that get critical game (low cpc)