Pensky Agency
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Analysis
Step one is an analysis of your current content and brand and how it could be explained and grow in social media.
• Concept • Brand • Situation Analysis • Competitors • Audience |
Narrative
Step two is to jointly create a model of narrative and editorial + production responsibilities in an action plan.
• Storytelling design • Goal of the impact, likes, viewings etc • Define the players and the drama • Online timing (often as in right now) • Honest talk-trigging • Instances of definitive action posts |
Active Post
Step three is where we will create the first material that the audience will get to react to, and often be co-creators of.
• Production of film and other media • Post-frequency schedule • Event for feedback • Find your geeks, channel selection • Start debates and dialogues that empowers you and your crowd • Gamechange |
React, and back to start
Step four is to take responsibility for the reactions that occur in social media and be co-creators of that dialogue. The goal is that the spread of and on social media will be as large as possible.
• Editorial conversation • Gatekeepers vs influencers • Act on reactions in real time • Boost posts that get critical game (low cpc) |
Name Pensky™ AB/LLC
Established in Feb 2013
Founders Mattias Hammarin & Jonathan Mattebo Persson
Customer segment Tourism, Culture & Labs
Services film-production, web design & creative communication
Organisationsnummer 559055-9240
Bankgiro (SEB) 483-9270
Address ℅ Copy+Paste. Heurlins plats 1A, Gothenburg, Sweden
Facebook.com/Pensky
Instagram.com/Pensky_Agency
Email start@Pensky.se
Phone +46(0)738 143 063
About us We do the media, like streetfood.
GEAR
Established in Feb 2013
Founders Mattias Hammarin & Jonathan Mattebo Persson
Customer segment Tourism, Culture & Labs
Services film-production, web design & creative communication
Organisationsnummer 559055-9240
Bankgiro (SEB) 483-9270
Address ℅ Copy+Paste. Heurlins plats 1A, Gothenburg, Sweden
Facebook.com/Pensky
Instagram.com/Pensky_Agency
Email start@Pensky.se
Phone +46(0)738 143 063
About us We do the media, like streetfood.
GEAR